Mon 30 Nov 2009
Buy Nothing Day Japan
Posted by Scilla Alecci under Balkers
[2] Comments

Started in 1992 in Canada by artist Ted Dave, the Buy Nothing Day movement [en] has spread to more than 60 countries around the world, Japan included.
In line with the philosophy of the movement, next Saturday (November 28) Japanese are invited to refrain from shopping and reflect upon their thoughtless consumerism habits.
So reads the purpose statement of Buy Nothing Day:
Provide a moment of pause in the production-consumption routine. Find alternatives to a shopping-centered life-style. Draw attention to the social, economic, environmental and psychological effects of overconsumption. Promote ecological economics (local and environmentally responsible business, non=GNP indicators of wealth).
video;
Buy Nothing Day 2009 PV by Illcommonz
All over the country, individuals and organizations are planning special events to alert people to the problems related to irresponsible buying customs.
Ikuko, a member of the artistic group NU★ie, announces that they will organize workshops in Sapporo, in the northern island of Hokkaido. One of the workshops, for example, will consist of the production of useful objects by recycling cast-off products.
Mass production, mass consumption. This is a good opportunity to reconsider, at least once a year, our living habits that have made of consumption seemingly a normal thing.
‘A day in which we don’t buy unnecessary things = Buy Nothing Day’This movement, originally from Canada, is now a movement that happens all over the world at the same
time!!
We thought that we wanted to do something also in Sapporo so we decided to organize an event!
Its name…
“Buy Nothing Day: a holiday to enjoy free”
Blogger zawasawa reflects on the meaning of ‘culture’ and what are conventionally called cultural products.
We are now used to purchasing many of our amusements which are the so called ‘cultural’ products, such as the television and so on, made by the professionals of the amusement industry. We are merely passive consumers or, at best, participants. We buy CDs, watch movies and participate in staged events. Like shoe factories that make shoes, Hollywood and Nintendo produce ‘culture’ and provide us with it.
However ‘culture’ is not that, it is not an industrial product. If we look at history we can see how ‘culture’ is rather something that people such as ourselves have been building up over many generations.
On the occasion of the Kyoto Buy Nothing Day in 2007, a team of Japanese artists led by activist and video maker Illcommonz (イルコモンズ) produced a short movie as inspiration to the anti-consumerism movement titled 無買日 京都 二〇〇七(Mubaibi Kyoto 2007, Buy Nothing Day Kyoto 2007) .
http://video.google.com/videoplay?docid=-4844554132003349272&hl=en#
Synopsis – Illcomonz sees Marui Department Store’s commercial for the credit card which says ‘You are what you buy’. Angry with this phrase he thinks “Is this possible? This ad is a blasphemy against what it means to be a human being!” and he decides to participate in the ‘Buy nothing Day’ movement that the Adbusters run each year during the Christmas season.
He starts to make his own promotional posters and upload videos onto YouTube. He also makes a mannequin covered in store receipts that are the ‘everyday voting paper of capitalism.’ But his anger is not stilled yet and every year he actively participates in the ‘Zenta Claus Meditation’ event held in front of the Hankyu department store in Kawaramachi, Shijo, in Kyoto. But what is it that Illcomonz sees there and what answer has Illcommonz to the question ‘What is it that determines what kind of human beings we are?’ This is a statement on humanity delivered by contemporary artist, documentary maker and media activist Illcommonz.
Well done article Scilla. Although the global economy is and will increasingly be powered by consumption, part of that will always be frivolous and ecologically wasteful. So I like the idea of a day in recognition of that aspect of consumerism.
Especially in the First World of course. There is a case to be made about the manufacturing energy consumed / carbon footprint of that thing you didn’t need that you bought, and a more extremist case that your waste is somebody’s deprivation in the Third World, or even in the ghetto area of your hometown. As in, use that money on something necessary for them instead of discretionary for yourself.
Which comes down to personal values of course. But something symbolic like a Buy Nothing Day is a good way to raise awareness IMO. I like micro-lending org’s such as Kiva, on similar grounds (see the B/P Favorites blogroll). A great way to recycle back a little of your discretionary money,
to somebody who can really use it as start-up capital to lift themselves out
of poverty. And as they pay it back, you can keep lending it back out to somebody new.
I was looking for a news story about the result of the boycott day, but Google didn’t show any. But it has the link to the official site. And some funny banners :)
http://www.buynothingday.info/main.html